Project Overview


I spent one month working directly with a Founder on her solution for new and expectant mothers, helping make their pregnancy and postpartum experience easier with AI support.


KEY OUTPUTS

  • High fidelity app prototype.

  • Colour and type guide.

  • App icon, branding, component library.

Role

UX/UI Designer


Duration

1 month


Tools

Figma, Canva

Receiving the Brief

I received a series of annotated wireframes from my client, describing the ideal user flow and visualising how she saw the app working. We discussed these on call, alongside talking about the overall look and feel she wanted for the app.


We agreed the app should feel modern and feminine, incorporating smooth lines and fresh, feminine colours.

Brand Exploration

I then started experimenting with banner and application icon design. After discussion with my client, it was agreed that we would use the flower motif within the logo and also as a representation of Maie, the AI voice feature within the app.

Bringing the app to life

Thank you for reading.

I'd love to connect!

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